Marketing
VIDEO: What Keeps Clients Coming Back?
The Power of TransparencyIn today’s Information Age, therapy clients are more informed—and have greater expectations up front—when it comes to the look and feel of therapy... Read more
VIDEO: What Therapy and Surgery Have in Common
Crafting the Right Language for the Right OutcomeWhat’s the best way to open and close therapy? It’s a question with many answers, but depending on your client, a particular... Read more
VIDEO: Therapists Getting Real and Going Public
The Power of Transparency in the New Marketing LandscapeHow can therapists reduce stigma around getting mental health treatment? When it comes to marketing your practice, how much personal information should you be... Read more
The Art of Presenting
Understanding What Your Audience NeedsSome tips on the do’s and don’ts of giving a good workshop. Read more
VIDEO: Four Steps To Get Potential Clients To Contact You Now
Joe Bavonese on how to make your website a magnet for new clientsWhat if you could immediately to make your website more compelling and more effective in helping potential clients connect with you? Joe Bavonese, marketing... Read more
VIDEO: The Rewards of More Direct Contact with Potential Clients
Lynn Grodzki On An Opportunity Presented From Tough TimesIn this quick clip, Lynn Grodski invites us to think entrepreneurially about how to make the most of just one of the new opportunities she sees in today’s... Read more
The Latest Advances in Marketing Your Practice
The SoLoMo RevolutionThe SoLoMo revolution is transforming the way therapists can generate client referrals on the Internet. Read more
Allying with the Internet
The Best Clinical Resources on the WebA guide to the wealth of websites and message boards that can be useful to clients and therapists alike. Read more
The New Technologies of Change
21st Century Tools are Transforming Therapeutic PracticeAdvances in technology are challenging the idea that therapy must revolve around the traditional, face-to-face clinical encounter. Read more
Extending The Conversation
How to Use Social Media to Enhance Your PracticeWhen it comes to the business of therapeutic practice, most practitioners have a lot to learn about how to use the new social media effectively. Read more
Psychiatric Imperialism
DSM goes globalCrazy Like Us by Ethan Watters. A withering indictment of America's role in spreading our own concepts of mental illness around the world. Read more
Recession-Proofing Mantras
How to Stay Calm When Your Practice Seems to Be Under SiegeSome highly practical mantras that can help even the more business-phobic practitioner keep afloat in these tough economic times. Read more
Facebook and Your Practice
Developing your social-networking savvyMore than a time-consuming diversion, Facebook can play a central role in marketing your practice. Read more
Web Marketing on a Shoestring
The fundamentals of starting—or growing—a practiceA primer for web marketing for practitioners on a shoestring budget. Read more
The Not-So-Private Practice
A Collaborative Model For the 21st CenturyA new model of practice-building seeks to help therapists prosper by reengaging them in their local professional communities. Read more
Run with It!
Redefining the Comfort ZoneA woman recovering from cancer develops a new sense of her body and her comfort zone. Read more
Supershrinks
What's the Secret of Their Success?Why do some therapists clearly stand out above the rest, consistently getting far better results than most of their colleagues? According to the research, it... Read more